Post by sufiya067 on Oct 31, 2024 6:51:51 GMT 1
SMS Marketing enjoys a rather positive reception from consumers and this continues if we are to believe the latest figures from the Mediamétrie study. The opening rate of SMS campaigns remains incomparable to all other channels: 95%. The messages themselves arouse the interest of 80% of their recipients.
SMS Marketing “the safe bet” for your commercial strategies
The effectiveness of SMS Marketing is obvious, the latest figures provided by Mediamétrie are clear. 80% of users are generally interested in commercial messages (sales, promotional offers, private sales, etc.) from their favorite brands and 72% say they are interested in SMS messages delivering "useful" information (delivery day, product availability, etc.).
The average number of consultations by a mobile user is 150 times mobile app development service per day, which in fact results in a reading time of only a few minutes after receiving a Marketing SMS. The reaction triggered on the target is therefore often very (very) fast. Thus, the approximately 280 million Marketing SMS of a commercial nature sent each month benefit from a return and click rate of 20% .
Now omnipresent in the Marketing sphere (88% of the French population is equipped with a mobile phone), the SMS channel also has the advantage of its instantaneity . An SMS campaign only requires about ten minutes to implement between account creation, writing and sending. Whereas e-mailing, for comparison, gets bogged down in tedious and technically complex writing/layout (multi-terminal display compatibility, webmail and messaging software) without even mentioning the many increasingly powerful anti-spam filters to the point of dropping its opening rate to 22%.
Furthermore, the memorization rate of SMS Marketing is around 60%, placing it ahead of television, radio and newspapers!
While some find these commercial SMS annoying, a simple "STOP" to the number indicated at the end of the message allows you to stop the sending of these messages to your mobile. Here again, the flexibility and speed of the process appeals and reassures the consumer who remains in control.
Finally, while around 91% of French people find telephone canvassing very irritating, this study shows that SMS Marketing remains well received . Let us therefore wish SMS Marketing a long life.
